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Tablets are the New Black

March 16, 2012
By Greg Franzese
Tablet sales will continue to grow in the coming years, driven mostly by the iPad. Online video companies must deliver an optimized tablet viewing experience.

Curling Up with Online Video: iPad Viewers Watch More in the Evenings

March 8, 2012
By Adam Sewall
People used to end the day by curling up with a favorite book. It seems that times have changed, as now folks are curling up with their iPads and watching online video in the evenings. 

Announcing Ooyala's Q4 Online Video Index

February 15, 2012
By Adam Sewall
Ooyala’s Video Index Report is back and better than ever! It’s full of insights that will help you better engage your viewers and make more money with online video.

Using Video Analytics to Understand Ad Fill Rates & Increase Revenue

January 17, 2012
By Adam Sewall
A main goal of video analytics is to maximize revenue and viewer engagement by serving the right number of ads, at the right time, to the right people.

Make Room Nielsen, There Are New Players in Town

December 12, 2011
By Nick Edwards
For publishers, video on the Web has become key to their revenue strategies. But these companies are taking a page from TV's more traditional playbook, relying on metrics that worked for networks but don't necessarily tell the story of online video. While young, video analytics attempt to break out of the old paradigm, giving a more comprehensive view of engagement, performance, among other metrics. Choosing an online-video solution alone often requires a lengthy evaluation process. But even after media companies decide on one, they're often daunted by where to start. 

The New Focus Group: Video Analytics Faster, Cheaper, More Accurate

December 9, 2011
By Priya Alexander
Focus groups and consumer panels are the traditional methods to gain insight into consumer habits and perceptions, but another tool can get the same job done with ease: video analytics.

Black Friday Report: A Peek at Kindle Fire and Early Adopters (Infographic)

November 25, 2011
By Adam Sewall
We know it's early in the game for Amazon and the Kindle Fire. But being the video analytics geeks that we are, we couldn't resist taking a peek at how Fire owners are watching video.  Using device-based reporting, we reviewed video plays in the U.S. over the first 5 days after Amazon started shipping the Fire on Monday, November 14. Here's what we found:

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