Ad platform Extreme Reach acquires BrandAds

May 6, 2014
Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers. Extreme Reach said the acquisition will provide digital video insights that measure a campaign’s impact in real-time.

Facebook video content views soar 550% in March; online ad growth spikes

April 18, 2014
Facebook increased its video content views more than 550% in March, compared to a year ago, and also nearly tripled the amount of time viewers spent watching videos on its site, a new report says. Meanwhile, online video ad views more than doubled in March, with U.S. Internet viewers seeing 28.7 billions ads, compared to 13.2 billion a year ago, an increase of 117%.

As shoppers move online, brands need to focus on omnichannel strategies

February 26, 2014
Ooyala has issued a new white paper that examines the evolving relationship between shoppers and online video content, and looks closely at how an “omnichannel” strategy can leverage an array of media to achieve marketing goals. For the first time ever in 2013, Americans spent more time on their digital devices than watching television; a large portion of that time was spent watching video.

Big data, analytics continue to attract big investments

January 31, 2014
Comcast Ventures was the lead investor in a $4.5 million round of funding for Enigma, which specializes in search and discovery for public data. Other participants in the funding round, announced today, included American Express Ventures, Crosslink Capital and the New York Times Company.

Analyst: ‘Ooyala has better analytics’ for online video than the competition

January 3, 2014
A Bloomberg BusinessWeek story this week highlights Ooyala’s huge edge in analytics, pointing out that, unlike Brightcove and Comcast subsidiary ThePlatform, Ooyala “provides real-time analysis of online video viewing habits so that every screen is customized based on existing personal data.”

Can OTT play with pay-TV? Absolutely

December 3, 2013
Subscription Video on Demand and transactional VoD have gained significant traction with consumers eager to access online content and take advantage of Internet TV opportunities, but not all service providers believe the mix of new and old television can co-exist without some pain and suffering. Virtually every digital video industry conference this past year had some version of the tried (tired?) but true: “OTT video, friend or foe?” panel discussion that pits the two against each other.

It’s High Time We F**ked With the Magic

January 22, 2013
Ooyala Co-Founder Bismarck Lepe looks at the fragmented state of online video ad analytics in his latest article in All Things D.

How Do People Watch TV Online? The Adam & Greg Show

September 14, 2012
This week we look at the Global Video Index Report for the latest in tablet video data, online video statistics and streaming media trends. We also smash a printer with a baseball bat and look at dancing polar bears.

Ooyala Now Delivers Real Time Video Analytics

Today Ooyala is releasing Ooyala Now, our robust, real time online video analytics technology that delivers live digital broadcast metrics and revenue optimization tools to online media publishers and digital marketers across the world.


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