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American Idol Smashes Social TV Records - INFOGRAPHIC

January 20, 2012
By Greg Franzese
We caught this interesting infographic over at Forbes that shows how the American Idol premiere made social TV history by posting a record-setting 518,000 comments.

Social TV is Already Here

December 27, 2011
By Nick Edwards
When Ooyala's Sean Knapp and Bismarck and Belsasar Lepe worked at Google a few years back, part of what they did was tease out interesting patterns in search results. One of these interesting patterns led them to found Ooyala. 

What Effect on TV Ratings? Why Social Media Doesn’t Tell the Whole Story

November 29, 2011
By Nick Edwards
To the chagrin of some networks and social TV aficianados, a preliminary study suggests that lots of online buzz for a show might not translate to high ratings.

Is Online Buzz a Good Predictor of TV Ratings?

November 22, 2011
By Nick Edwards
In many ways, TV has always been social: people have long gathered around the water cooler to discuss the latest episodes and plot twists. But translating that social experience to the online world is no easy feat. In addition to building followings on various social networks, many companies are investing to create social TV apps and compelling companion-screen experiences. Yet even after all this effort, it's unclear whether high levels of online buzz are correlated to high TV ratings.

Social Media & The Second Screen

November 11, 2011
By Adam Sewall
The start of football season. The Royal Wedding. An over-hyped natural disaster. These are all events that prompt people to gather around the water cooler, sharing their favorite moments from the previous night's programming.

More Time Than Ever Spent on Facebook, Watching TV & Video

November 10, 2011
By Nick Edwards
With the click of a button, Internet users can share everything from the day’s most pressing news to the day’s cutest cat video.

TV is Social Again: Introducing Ooyala Social

September 12, 2011
By Nick Edwards
Watching video is as much about friendship as it is about content: we’ve all shared funny clips, voted for our favorite contestants, talked about incredible sports highlights, gossiped about the latest plot twists, or watched a new series after a friend said, “This is great!”       

The Coming Age of the Social Couch Potato

September 19, 2011
By Adam Sewall
When Beyonce announced her pregnancy at the 2011 MTV Video Music Awards, her unborn child stole the limelight, setting off a frenzy with a record 8,868 tweets per second that evening.

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