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Social Video Advertising: What Works and What Doesn’t

March 19, 2012
By Adam Sewall
From William and Kate's Royal wedding to Beyonce's baby bump unveil at the Video Music Awards, 2011 was an eventful year for social TV.

Ferris Bueller's Super Sweet Commercial and Social Big Game Ads

February 2, 2012
By Greg Franzese
This year’s Super Bowl will be streamed online for the first time ever. It is also expected to break viewing records and become “the most-watched program in television history.” With 60 percent of viewers tuning in within arm’s reach of a smartphone or tablet, brands have a unique opportunity to increase exposure and engage their audience through social media and interactive advertising.

Watching the State of the Union Address Online

January 24, 2012
By Adam Sewall
Tonight's State of the Union address will give President Barack Obama a platform to address both houses of Congress, a prime time TV audience and — yes — online viewers.

American Idol Smashes Social TV Records - INFOGRAPHIC

January 20, 2012
By Greg Franzese
We caught this interesting infographic over at Forbes that shows how the American Idol premiere made social TV history by posting a record-setting 518,000 comments.

Social TV is Already Here

December 27, 2011
By Nick Edwards
When Ooyala's Sean Knapp and Bismarck and Belsasar Lepe worked at Google a few years back, part of what they did was tease out interesting patterns in search results. One of these interesting patterns led them to found Ooyala. 

What Effect on TV Ratings? Why Social Media Doesn’t Tell the Whole Story

November 29, 2011
By Nick Edwards
To the chagrin of some networks and social TV aficianados, a preliminary study suggests that lots of online buzz for a show might not translate to high ratings.

Is Online Buzz a Good Predictor of TV Ratings?

November 22, 2011
By Nick Edwards
In many ways, TV has always been social: people have long gathered around the water cooler to discuss the latest episodes and plot twists. But translating that social experience to the online world is no easy feat. In addition to building followings on various social networks, many companies are investing to create social TV apps and compelling companion-screen experiences. Yet even after all this effort, it's unclear whether high levels of online buzz are correlated to high TV ratings.

Social Media & The Second Screen

November 11, 2011
By Adam Sewall
The start of football season. The Royal Wedding. An over-hyped natural disaster. These are all events that prompt people to gather around the water cooler, sharing their favorite moments from the previous night's programming.

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