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Future of TV: Personalization is Key

March 26, 2012
By Carl Kirchhoff
Personalized media platforms will maintain the primacy of Television as the most impactful and entertaining medium. Carl Kirchhoff, VP of BD at real-time predictive analytics service provider Sidebar looks at the future of television in this guest post.

In a Sea of Web Video Content, Let Your Mood Dictate What to Watch

March 2, 2012
By Adam Sewall
At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series. Read the first here.  

More Tech for Tinseltown

January 27, 2012
By Bismarck Lepe
There seems to be a disconnect between Hollywood and technology companies in Silicon Valley.

With Xbox Update, Microsoft Looks to the Future of Interactive TV

December 21, 2011
By Adam Sewall
Traditionally, the human-TV interaction has been boiled down to buttons on the remote: press the power button, and the set turns on. But as with many aspects of television, the rise of online video means rethinking how we consume and interact with media. Interactive TV creates a two-way relationship that goes beyond the remote, drastically altering the linear TV experience.

Online Video Ads More Effective When Viewers Are in Control

December 6, 2011
By Priya Alexander
As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars. Not that women don't drive flashy cars or that men have no interest in tampons (the army uses them for bullet wounds, after all), but these commercials are far from targeted. 
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