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Product Enhancements

August 29, 2010
By Alex Holub
While August is typically a vacation month, the Ooyala team used the Summer lull to launch a dozen or so features that will make Backlot easier to use and more useful.

Paywalls Enable New Business Models and Monetization Opportunities

October 19, 2010
By Alex Holub
Premium video content continues to migrate online as viewers are demanding access to media outside of the living room.

Player Branding

June 4, 2008
By Luke Dyer
Here at Ooyala, we call it our player, and because you're using it as an integral part of your business, you probably know it as your player. Now the latest version of Backlot will let you quickly and easily personalize and distinguish the player as your own.

Product Enhancements

May 29, 2010
By Alex Holub
Before we head into June, we wanted to update you on some of the recent enhancements to the Ooyala platform. Since our last update, we've launched over 10 new features - including playlisting for HTML5 video embeds, more bit-rates for adaptive delivery for live streaming and deep-linking for videos in a playlist. Here's a short summary of some of the features. If you have any questions, please make sure to contact your account manager.

Simplified Pricing and Platform Enhancements

April 6, 2010
By Alex Holub
Earlier this week, we introduced four new video platform packages, Publisher, Standard, Professional and Enterprise. Although, they may seem very similar to Independent, Indie Starter, Director and Studio packages, don't be fooled, they're actually pretty different. Our goal with the new packages was to simplify our pricing and align publishing costs with the value publishers extract from their video content. Here are the major changes:

Product Enhancements

March 18, 2010
By Bismarck Lepe
It's been an exciting couple of weeks. In addition to releasing a handful of useful features like the Loading Status Indicator in Backlot and Support of High Quality live streaming, we also announced the development of Backlot TV-E, our TV Everywhere platform for cable and broadcast networks. And you may have noticed that our site was refreshed with an easier to use look and feel. We'd love to know what you think.

2/22 Product Enhancements

February 23, 2010
By Bismarck Lepe
Last week, we released new features to make it easier for consumers to share the content they care about across the web. We also pre-populated new accounts with how-to videos to make it easier to get up and running with the Ooyala platform.

New Sharing Features

February 22, 2010
By Adam Sewall
Wouldn't it be nice to share only the most interesting part of a video you are watching? Let's say you are watching a soccer match and want to capture that magic moment when a goal is scored. Or, you are watching a news program and want to focus on a particular story in that program. Our new sharing launch allows you to do just that. Viewers of content on Ooyala players can now share only a particular part or snippet from a video.

Rate of Innovation & Recent Enhancements

February 14, 2010
By Bismarck Lepe
The Online Video industry is evolving and changing at an extremely fast rate. In order to stay ahead of the changing needs of consumers, we've adopted a very aggressive product development and launch schedule. It's not uncommon for us to have months when we release new and exciting features every week. In an effort to keep you better informed of the product enhancements, we will start publishing the weekly product launches on our blog.

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