TubeMogul: 4Q programmatic video ads saw inventory, CPM gains

March 6, 2014
Tube Mogul reports the programmatic video ad market grew globally, with inventory and mobile CPMs seeing gains in the regions in which it operates. TubeMogul said U.S. pre-roll inventory grew 112% through the quarter, with week-over-week increases across all tiers in November and December. Publishers ramping up available inventory for the beginning of the holiday season generated the largest jump the week of Thanksgiving.

Ooyala Webinar explores keys to thriving in a changing video market

February 19, 2014
Television audience behavior is evolving rapidly and content providers must adapt now or risk extinction. Research firm Ovum believes that 20% of all audience viewing hours will be delivered over IP by 2017. The researcher also found that 17% of the 16-to-24 age range report that they watch less linear TV now due to their consumption of web video services.

Ooyala short-listed as finalist for Sports Technology Awards in London

February 13, 2014
One look at the super slick speed-skating “onesies” used at the Sochi Winter Olympics should be enough to prove that technology is a major component of the new world of sports. Need more? Waaaay back when I played college football, we’d meet on Sunday evenings to review game film – literally. Cut ups of film shot, developed and spliced together; one for the offense and one for the defense. It was on black and white because of the short turnaround that type of film allowed.

Overcoming the challenges of mobile video distribution to Android devices

January 21, 2014
For an increasing number of consumers, mobile devices have become their go-to source for online video from episodic television to feature films to live news and sports. Ooyala’s most recent Global Video Index (Q3 2013) showed that video viewing on smartphones and tablets more than doubled from the previous year. The Index also revealed that what they’re watching on mobile devices has changed, as well, with long form videos becoming more common, and live events becoming a must have (users watch live events 13 times longer than VOD).

Case study: Newsy, a unique, multisource video news service

January 9, 2014
As the only multisource, multi-perspective video news service in the world, Newsy, an Ooyala customer, has a unique perspective on online news delivery: It is, after all, the only place that users can go to compare and contrast how news organizations are reporting a story.

Hot market adds spice to Ooyala's growth in Latin America

December 18, 2013
Ooyala is growing -- fast. And we’re heading into 2014 with a full head of steam.

Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally

December 11, 2013
In biology, rapid adaptation in an ecosystem is called “fast evolution.” That’s a great term for what’s happening in the video space right now. Consumers aren’t watching less television, they’re watching more… but they’re watching on a plethora of devices and, increasingly, they’re watching online.

Here's How Ooyala Video Technology Powers The British Film Institute Online

October 15, 2013
Ooyala worked with BFI to stream its historic catalog of films to connected viewers on the web, as well as multiple smart devices. Ooyala Discovery and our industry leading analytics will help the BFI grow and better understand their audience.

Why I Joined Ooyala

October 2, 2013
The way things have been done in the past is inconsistent with where media is going in the future. Just as mobile phones took the place of landlines, so, too, will mobile, streaming media eclipse traditional television in the coming years.

Ooyala Video Technologies Can Make You More Money Online, And We Have The Data To Prove It

September 26, 2013
Earlier this year, Ooyala surveyed our customer base in order to get a sense of how our cloud video technologies and industry leading analytics performed “in the wild.” The results were astounding.

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