Online Video Trends

Forget Keyboard Cat, Online Video is Changing

December 12, 2011

NPR had an interesting trends piece last Friday that examined how the influx of professional and original content is altering the online video landscape. Quoting from the article:

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Time to Pull the Plug on Cord Cutting Hype

December 13, 2011

By Greg Franzese

Digital Trends recently ran a piece on cord-cutting with a splashy photo of scissors slicing through a cable cord. The sub-headline read with our emphasis: "With alternatives like Netflix, Hulu Plus and Amazon's Prime Instant wooing customers away from cable, the subscriber base at most cable companies is dwindling."

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Video and the Mind: How TV Affects Brain Development

December 7, 2011

By Adam Sewall

At VideoMind, we're always thinking about video—and how media companies and brands use it to entertain, engage and communicate with audiences. But we're taking a step back to look at how video affects brain development and cognition—what happens behind the eyeballs, in other words. This is the first installment of an occasional series.

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Why Viewer Engagement is King

September 7, 2011

By Bismarck Lepe

Last week's announcement that Netflix will not be renewing its contract with Starz, prompted a lot of opinion postings.

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HTML5 - The Beginning of Something Great

May 19, 2010

By Bismarck Lepe

HTML5 is the latest iteration of the core markup language that makes the World Wide Web (as we know it) possible. Its aim is to reduce the need for browser plug-ins to create and deliver rich media experiences online. Since the release of the iPad, HTML5 has gained steam because of Apple's absolute refusal to support Flash on its devices.

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Egypt, Connected TVs, and Democratized Access to Information

February 14, 2011

By Bismarck Lepe

A couple weeks ago, I chaired a panel of industry experts on the topic of connected TVs.

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Which Show Should be Canceled? You Decide!

December 21, 2010

By Adam Sewall

You already choose when and where you watch your favorite shows online. Are you ready to choose the best and worst shows of 2010?

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Cindy Crawford, BMW and the Awesome Power of Online Video

December 6, 2010

By Bismarck Lepe

Major marketers have used video for decades to engage, educate and inspire consumers. Companies like Pepsi, Proctor & Gamble and Unilever create more original video content than some major Hollywood studios -- because video works.