C-Suite’s Jeffrey Hayzlett launches an online, on-demand business TV network

July 15, 2014
You may know him from C-Suite with Jeffrey Hayzlett on Bloomberg TV, but get ready to see a lot more of the former Eastman Kodak CMO as he launches a new over-the-top, on-demand video play, C-Suite TV. His report on Bloomberg has been on weekly since October 2013. Hayzlett says he’s not discounting the broadcast show’s success, but there’s a lot more opportunity for an OTT play.

Hearst bringing Cosmopolitan to online video with SVOD channel CosmoBody

July 14, 2014
Last August, Hearst executed a Marie Antoinette-style remake of the web presence of two of its biggest titles, ousting the heads of Cosmopolitan.com and Elle.com. The makeover was, perhaps, a precursor of things to come… getting a little more in line with the Millennials who keep both mags chock full of advertising.

ABC takes a deep dive into programmatic ad tech, hires former Videology VP

July 11, 2014
ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales. The newly created position gives Dean oversight for ABC’s “over-arching strategy and sales of scalable solutions that drive revenue via programmatic and data-driven channels. Core areas of focus include audience data activation, programmatic sales and inventory management, sales process automation, and related business development and vendor management,” according to the network.

Connected TVs and devices are forecast to reach 2 billion globally by 2018

July 10, 2014
Connected TVs and connected devices - like Apple TVs, Rokus, game consoles and streaming sticks like Chromecast - currently exceed one billion units worldwide and are expected to double to more than two billion by 2018. A new study from research firm Strategy Analytics said the near ubiquity of IP connectivity is helping to drive consumer uptake and that, in turn, is opening the door for companies like Google, Apple and Amazon to “compete for a share of the TV audience.”

CBS deal with Netflix for ‘Zoo’ gives it a new cash crop during summer doldrums

July 9, 2014
CBS is going back to the OTT well to find an outlet for its newest summer programming, but this time it’s changed partners, agreeing to an exclusive deal with Netflix for its 13-episode drama, “Zoo,” which is planned for 2015. The deal with Netflix is a little surprising since Amazon Prime Instant Video has had a dandy soiree with CBS since the two teamed up last summer for an exclusive SVOD deal that brought the Eye-network’s summer hit “Under the Dome” to Amazon. Amazon also grabbed exclusive rights a few months ago to CBS’s Halle Berry vehicle, “Extant.”

In Germany, subscribers are warming to pay-TV, VOD services

July 9, 2014
German pay-TV revenues reached €2.05 billion in 2013, an all-time record for pay-TV and VOD revenues, a new report says. Verband Privater Rundfunk und Telemedien reported that the outlook if for another banner year in 2014 with revenues reaching €2.3 billion, an increase of just more than 12% Y/Y. In 2012, German pay-TV revenues reached €1.89 billion. VPRT said German operators saw subscriber numbers grow to 6.4 million by the end of 2013, 50% growth over a five-year period.

3-of-4 Oz marketers say they’ll up data, analytics spend to better target ads

July 8, 2014
Three quarters of marketers in Australia are using more customer data to better target and tailor products and messages, and it’s having “a profound effect” on the way marketing spend is allocated, a new study says. The report, PwC's Australian Entertainment & Media Outlook 2014-2018, also said that some 60% of marketers reported they’ll up their spend on data and data analytics over the next two years.

VOD ad spend growing, but buyers want better targeting & analytics

July 8, 2014
While traditional TV advertising continues to be the primary spend for brands, a new report says that a majority (56%) of U.K. ad agency media buyers expect to increase their spend on ads around VOD content by more than 25% over the next 6 months, with the average spend now exceeding £50,000.

Join us for ‘Inside the Numbers: Ooyala’s Q1 Global Video Index Webinar’

July 8, 2014
Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share. What else? Watching online video – of any length – is increasingly popular on smartphones and tablets. But, engagement across all screens, big and small, is growing as consumers turn to online TV for more of their entertainment needs.

Aereo decision underlines need for true innovation

July 7, 2014
Between the lines, the Supreme Court's ruling against Aereo points to the need for more, and better, streaming video innovation.

Pages

Subscribe to RSS - Online Video Trends