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Brands Look to Augmented Reality to Increase Video Views

March 27, 2012
By Priya Alexander
QR codes? So last year. Right now, some companies have their eyes on another two letter acronym: AR. Brands have been experimenting with augmented reality to engage consumers for their ad campaigns. For British retailer Debenhams, integrating Aurasma AR technology has helped increase sales for a lingerie line by up to 300 percent. Users who downloaded the free Aurasma app can unlock videos by hovering their smartphone or tablet cameras over print ads. The click-to-buy feature allows viewers to purchase advertised products immediately.

2011 Year in Review: Online Video Marketing and Branding

December 29, 2011
By Priya Alexander
The year’s coming to an end, but 2011 proved to be eventful for brands, thanks to online video. There was the battle of the Old Spice guys. The eTrade baby reacted to the financial meltdown. Everyone got a front-row seat to the Victoria’s Secret runway show.

Creating Effective Digital Sponsorships Through Social Entertainment Experiences

January 4, 2012
By Sudhir Kaushik
The following post originally appeared on the Cisco Blog. The concept of sponsorships is often confused and intermingled with advertising in the online world. In reality, sponsorships are a different vehicle than traditional display or video advertising and as a result have different objectives for the advertiser and different intended effects on the consumer.

The New Focus Group: Video Analytics Faster, Cheaper, More Accurate

December 9, 2011
By Priya Alexander
Focus groups and consumer panels are the traditional methods to gain insight into consumer habits and perceptions, but another tool can get the same job done with ease: video analytics.

As More Young Adults Cut the Cord, Brands Will Need Online Video

December 5, 2011
By Eliza Jones
The generation that came of age in the era of Harry Potter isn't so interested in television anymore. Today's young adults are instead turning to content streamed to their laptops, tablets and set-top boxes. For them, a broadband connection and an online subscription or two is all that's needed to access lower-priced home entertainment. It's no wonder people 25 and younger have cut the cord at almost twice the national average.

Going Viral with Video is a Crapshoot: Focus Instead on Visibility

December 1, 2011
By Priya Alexander
A Coke machine that keeps on giving. A pair of ultra-masculine hunks in towels pushing deodorant. A baby, too wise for his own good, concerned about his financial portfolio. 

Branded Online Web Series Explore New Frontier

November 18, 2011
By Eliza Jones
Lights. Camera. Action. Big Hollywood sets aren't only for the silver and small screens anymore. They’re increasingly used for high-quality original online content, sometimes starring household names. As brands get involved in the production of Web series, they're playing a much larger role than the corporate-sponsor title suggests, even approving scripts and sitting on the director's chair in exchange for picking up the tab.

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