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Spike in iPad Impressions After China Release

August 27, 2012
By Greg Franzese
You might have been swiping and pinching on the new iPad since its release in March, but the Chinese finally got their hands on Apple's latest tablet July 20. Since then, it's seen ad impressions on the iPad ramp up 150 percent, according to data from Velti's State of Mobile Advertising.

Advertisers Increasing Online Video Spend

August 8, 2012
By Sarah Coates
Spend on online video in the US hit $2 billion last year. Forecasts for this year range from $3 to $4 billion. So what is driving this explosive growth?

Monetization Monday: Smart TVs, Smarter Ads

August 6, 2012
By Greg Franzese
The rise of connected TVs means more than the ability to stream Netflix on the big screen. Along with high-quality, long-form content, the devices mean a climb toward innovative and interactive advertising.

Midrolls Key to Online Video Advertising Future: FreeWheel Marketing VP JoAnna Abel

July 30, 2012
By Adam Sewall
JoAnna Abel, VP of Marketing at FreeWheel, sat down with VideoMind to discuss FreeWheel's Video Monetization Report, and the rise of mid-roll ads.

Most Advertisers Say Online Video Ads Just as Effective as TV

August 20, 2012
By Greg Franzese
More advertisers are tapping into online video advertising to connect with their customers than ever before. BrightRoll's U.S. Video Advertising Report analyzes the shift toward digital advertising on computers, smartphones, tablets and connected TVs.

TV Broadcasters Need Help Moving Online, Report Finds

July 17, 2012
By Sarah Coates
A new report from ScreenDigest finds that TV Broadcasters will need help transitioning from broadcast to broadband and monetize online video with relevant ads.

Internet Ad Growth Continues to Outpace TV, Other Media

July 11, 2012
By Adam Sewall
Two fast facts from Nielsen's Global AdView Pulse report: (1) Overall global ad spend in Q1 2012 grew 3.1% annually to $128 billion USD, and (2) Internet ad spending continues to grow leaps and bounds.

Multi-Screen Viewers Remember Traditional TV Ads Most, Report Finds

June 6, 2012
By Greg Franzese
More screens = better ad recall. That’s the finding of a new report from the Interactive Advertising Bureau. The more connected screens a person owns, the more likely they are to remember ads shown during traditional television shows.

Online Video Ad Completion Rates - INFOGRAPHIC

May 9, 2012
By Greg Franzese
It's no surprise that advertisers are targeting this $3 billion industry. With astounding completion rates, online video is a medium that grabs eyeballs.

6% of Internet Ads are Online Videos

May 7, 2012
By Eliza Jones
The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).

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