Watching video is as much about friendship as it is about content: we’ve all shared funny clips, voted for our favorite contestants, talked about incredible sports highlights, gossiped about the latest plot twists, or watched a new series after a friend said, “This is great!”
That’s why we’re excited to launch Ooyala Social, a flexible solution for creating HD-quality video experiences on Facebook. Ooyala Social lets viewers enjoy online video with their friends. They can share videos, watch a movie together, chat through the film, or see what’s popular with others.
Why Facebook? We all know that if you're going to have a serious video strategy you have to be on iPhones, iPads, and Androids. But in terms of audience size, Facebook is simply huge. If you're investing to reach the iPhone platform, the Facebook platform should be a no brainer. (See the graph below to get a sense of Facebook's relative platform size). And this is just in the US. Globally, there are 750 million active Facebook users who share 30 billion pieces of content each month.
Ooyala Social enables content providers to create highly customized viewing experiences on Facebook. And because Ooyala Social integrates with Facebook Connect and takes payment by Facebook Credits, content owners can use a range of flexible business models, including subscriptions, pay-per-view and rentals.
From YouTube sync to social sharing, Ooyala has always considered social features to be vital to a successful video strategy. But Ooyala Social is more than great features: it’s our first comprehensive social video solution.
This is just the beginning. Social TV is in its infancy and Ooyala is committed to helping it grow.
