Pac-12 Fires Up In-Stream Twitter Video

January 24, 2013

Ooyala announced our Twitter Video Card Solution yesterday, and the news received a lot of interest.

If you missed the details, check out these stories that appeared in TechCrunch, GigaOm, VentureBeat, and other top news outlets.
Today, Pac-12 Networks, an Ooyala customer, went live with our Twitter Video Card solution to embed videos in a Twitter stream. Check out the customized look and feel of the Pac-12 player, tucked inside a tweet.

Pac-12 partnered with Ooyala last year to create the world’s first fully integrated broadcast/broadband sports entertainment network. Pac-12 and Ooyala deliver one of the most personalized and interactive sports viewing experiences online today.
Congrats to Pac-12 for launching this innovative video technology. When TV broadcasters deliver video directly to their Twitter followers, they connect with viewers in new and meaningful ways. They are also redefining the television experience by making it mobile, social and fun.
Watch this space for more Smart TV updates, and thanks for tuning in.