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Ooyala Now: Real Time Video Analytics

September 6, 2012
By Sudhir Kaushik

Things change quickly online. From monitoring breaking news to tracking trending videos, online media publishers require robust tools to keep up with the online media landscape in real time. 

In the very near future, “old school” analytics won’t be good enough anymore. Delays in detecting viewer engagement will quickly result in dated information, sub-optimal media strategies, and lost revenue for online media companies, marketers and video publishers.  
 
Today Ooyala is releasing Ooyala Now, a beautiful video analytics dashboard that provides programmers and content owners with up-to-the-second insights on content consumption for live and on-demand content. As I wrote in a previous post:
Video publishers can track real time global content consumption patterns to better understand how people are watching their TV shows, movies and videos online. The experience of watching data update in real time is simply addictive and will make programmers and publishers want to monitor performance constantly.
Ooyala builds the best online video analytics on the market. The Ooyala Now dashboard is built on top of Ooyala's cutting edge analytics technology, currently in its fourth generation. 
 
Our technologies and services help inform data-driven strategies for TV networks, media companies, and consumer brands. As Ooyala Now becomes available to all Ooyala customers, they will be able to make better decisions based on the latest, real time information and viewer metrics. 
 
That is the power of Big Data. 
 
For more information on our real time dashboard and product specs, check out the new Ooyala Now real time video analytics product page. 
 
As always, thanks for watching!
Tags: 
ooyala product innovation
real time video analytics
Tags ooyala product innovation, real time video analytics
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