Things change quickly online. From monitoring breaking news to tracking trending videos, online media publishers require robust tools to keep up with the online media landscape in real time.
In the very near future, “old school” analytics won’t be good enough anymore. Delays in detecting viewer engagement will quickly result in dated information, sub-optimal media strategies, and lost revenue for online media companies, marketers and video publishers.
Video publishers can track real time global content consumption patterns to better understand how people are watching their TV shows, movies and videos online. The experience of watching data update in real time is simply addictive and will make programmers and publishers want to monitor performance constantly.
Our technologies and services help inform data-driven strategies for TV networks, media companies, and consumer brands. As Ooyala Now becomes available to all Ooyala customers, they will be able to make better decisions based on the latest, real time information and viewer metrics.
That is the power of Big Data.
As always, thanks for watching!