Ooyala Featured in USA Today

Earlier this week, USA Today ran a story on how Internet-delivered video is transforming and improving the way America watches TV.

While the article cites many of the key trends from Ooyala's Q1 Global Online Video Index -- a fact that makes our Data Science feel all warm and fuzzy inside -- what really excites us is some of the color commentary provided by USA Today reporter Ed Baig:

His kids might commandeer the TV before bedtime, but online game designer John Comes still gets his prime-time fix. Just on a smaller screen.

Using his iPad, he can watch content from traditional TV and cable channels such as ABC, TBS and HBO, as well as newer options such as Hulu and Netflix. As for the family's 46-inch HDTV at their Seattle area home, "I watch it when (they) are asleep for items I can't watch on my iPad," says Comes, 37.

As a Big Data video company, we often get caught up analyzing things like cross-device video delivery, time-of-day viewing trends and ad load optimization. But at the end of the day, what we really care about is helping our partners deliver an awesome viewing experience to their viewers -- to people like John and nearly 200 million others, every month. 

One final note. We've long seen the writing on the wall: Internet-delivered video will eventually become the rule, not the exception. It's not TV, film or live sporting events that are changing -- it's the medium. If the USA Today story isn't strong confirmation that online viewing has gone mainstream, we don't know what is.