Everyone Loves Money

When we started Ooyala, one of our goals was to create a smarter and less intrusive form of advertising for broadcast-quality television. We thought that online viewers wouldn't sit through untargeted and irrelevant advertising.

When we were first pitching venture capitalists, I used to say that our technology would make it so I would never have to sit through another Tampax ad.
 

Fast-forward four years, and we really have made ads smarter. We've also learned a lot about how targeted ads can earn plenty more for publishers.

Below, you'll find a link to a new Ooyala white paper on video monetization. It covers everything we've learned so far, from raising RPMs and engagement to driving better revenue through deeper insights into viewership data.

Everyone loves money. We're here to help our publishers make more of it while making the viewing experience even better. And while avoiding the Tampax ads.

Download our video monetization white paper.