Today I am pleased to announce that Pac-12 Enterprises-Networks has partnered with Ooyala to create the world’s first fully integrated broadcast/broadband sports entertainment network. The Pac-12 Digital Network will deliver the ultimate sports fan experience by combining mobile, social and video in new and exciting ways.
This is the first time that a broadcast network has incorporated mobile, multi-device video technology into its operations from day one. Pac-12 Network viewers will be able to watch the content they care about most on their TV, on the web, or on their tablets and smartphones. When it launches this fall, the new network will televise more than 800 live sporting events annually and provide PAC-12 fans 24/7 access to all Pac-12 teams. The end result will blend traditional broadcast programming with personalized, over-the-top streaming video for a true TV Everywhere experience.
Ooyala is currently developing custom TV apps for the PAC-12 that will deliver live and on-demand sporting events to connected viewers around the world, no matter which Pac-12 team they follow. These iOS and Android experiences will enable social sharing and commenting, with integrated Facebook and Twitter feeds featured right next to premium, broadcast-quality video. Connected viewers will also have access to stats, scores, press conferences and documentaries that enhance traditional TV programming.
Ooyala’s Big Data Architecture and real-time analytics will help Pac-12 Network viewers create personalized, multi-screen viewing experiences based on their own preferences. Now USC football fans can stay up to date with all the breaking news, highlights and gridiron analysis, while UCLA basketball supporters will have access to Bruins updates, 24/7. This dynamic, data-driven insertion process matches the most appropriate content to online video viewers in real time.
This is the future of TV: Mobile, multi-screen broadcasting that creates immersive viewing experiences by placing the right content on the right screen at the right time. It’s a privilege to work with the Pac-12 team, whose members share our commitment to innovation. We look forward to powering personalized, multi-screen video 24/7 for the Pac-12 Digital Network this fall and beyond.