As more media moves online and viewer attention becomes increasingly fragmented, content providers are looking for ways to ensure that their viewers stay engaged and find the most relevant content.
Today we launched Ooyala Discovery
, our fully integrated content discovery system. Using advanced optimization algorithms, Ooyala Discovery ensures that each individual viewer is presented with the video selections that he or she will find most interesting.
Our personalized media recommendations mean more viewers return to watch more content more frequently. This, in turn, results in more revenue, whether you monetize your content through advertising, subscriptions or individual transactions. The technology is available on every connected screen and works within the video player, on a web page, or within a mobile app.
Ooyala Discovery leverages our Big Data Architecture, content management, media player, and industry-leading analytics to provide dynamic content recommendations to viewers around the world. We use Big Data to deliver the right content to the right screen at the right time. But Ooyala Discovery goes well beyond advanced algorithms. It offers a highly interactive user experience that seamlessly integrates into the Ooyala player.
Ooyala Discovery aims to create a more TV-like experience for online media. It offers just the right balance between a lean-back experience, in which one video leads to the next through continuous playback, and a lean-forward experience that gives consumers control over the videos they watch. The system constantly adjusts to user behavior to deliver the best content to viewers across all devices.
There’s much more in store, so be sure to watch this space for more updates.
As always, thanks for watching (longer!).