As we all know, Android mobile devices have become very popular, very fast. The operating system now accounts for roughly half of all smartphones worldwide. To succeed with this big market, video publishers need to deliver the absolute best viewing experience.
Today's release of Android Web Experience is a big step in that direction. We've gone to great lengths to optimize video for Android users in great new ways, and give publishers new tools they can use to boost viewer engagement and increase revenue. Yahoo! Japan, one of our very close partners, has been working with a lot of large Japanese media companies to help bring this mobile experience to their viewers, and we’re excited to roll the solution out to all Ooyala customers and partners as well.
Android Web Experience offers a number of key benefits.
First, the new solution includes a fully-featured player for Android web browsers that's tailored for small screens. This means it's easier than ever for users to seek, share, and browse videos of all types. End result: a more exciting and satisfying user experience.
Second, Android Web Experience delivers streams encoded especially for playback on mobile devices, which have less processing power than your everyday computer. Blend those encodings with Ooyala's famous adaptive bitrate technology, and you've got a recipe for incredible playback on all Android devices. End result: viewers stay engaged and watch longer.
Finally, Android Web Experience comes at no extra cost to our customers. No additional development work is needed. When publishers embed our traditional player, it auto-detects the touchscreen environment and serves up the new user experience. The Android Web Experience also comes solution-ready with nearly all the same features of the Desktop web player, including Ooyala's industry-leading analytics. Less work for publishers means more time to tweak, measure and evaluate engagement.
So check it out! Play with it on a touchscreen device. Don't have one? Don't worry: the player below has the new Android interface enabled even for those on a personal computer.