Home  Monetization 

British Streaming Media Viewed Longer in U.S. Than U.K.

March 14, 2013
By Colin Dixon
Colin Dixon, Chief Analyst and Founder at nScreenMedia, breaks down new Ooyala data that shows how media companies can make additional ad revenue with international online distribution.

Is Netflix Original Programming A House of Cards?

February 11, 2013
By Greg Franzese
Can Netflix make money on original TV? Netflix has the TV industry waiting to see if the economics behind “House of Cards”, its new original drama, add up.

‘Tis the Season for Branded Online Video

December 19, 2012
By Priya Alexander
U.S. retail e-commerce sales will reach $54.5 billion this holiday season, up 16.8% from 2011. Brands that don’t provide engaging hooks on mobile devices are missing out on tremendous opportunities to capture digital dollars. Ooyala helps leading brands connect with customers on all screens.

Monetization Monday: Super Bowl Digital Ads Selling Out Fast

December 17, 2012
By Greg Franzese
The Super Bowl will be live-streamed for the second time this February, and, according to a new report in AdAge, CBS' ad inventory for the event is nearly sold out.

A Second Helping of Video Monetization Metrics

November 26, 2012
By Sarah Coates
The folks at Freewheel, Digiday and Adap.tv have recently come out with some fascinating new insights on online video monetization, and as we were reminded last week at the dinner table, it’s rude not to share.

Vice Video Earns $110 Million in 2011

September 4, 2012
By Caitlin Spaan
Vice went from an independent Canadian 'zine to a multi-national, online media company with revenue in excess of $100 Million. Ooyala helped Vice develop a custom online video player and earn more money from their online video content.

How the Hulu Redesign Will Bring in More Ad Dollars

September 4, 2012
By Greg Franzese
Hulu might not rank among the top 10 online video sites, but as an ad property, it consistently out-delivers its competitors, running an average of 46.4 ads, totaling 521 million minutes, in July, according to the latest comScore numbers.

Midrolls Key to Online Video Advertising Future: FreeWheel Marketing VP JoAnna Abel

July 30, 2012
By Adam Sewall
JoAnna Abel, VP of Marketing at FreeWheel, sat down with VideoMind to discuss FreeWheel's Video Monetization Report, and the rise of mid-roll ads.

Monetization Monday: Online Video Advertising Tops $3 Billion in 2012 -- INFOGRAPHIC

July 23, 2012
By Greg Franzese
We're hard at work to bring you the next Video Index (see Q1's here). But in case you can't wait to sate your online video data fix, we've decided to pull some numbers from friends in the industry and examine the state of online video advertising. This week, we dive into Adap.TV and Digiday's Q1 Video State of the Industry report.

TV Broadcasters Need Help Moving Online, Report Finds

July 17, 2012
By Sarah Coates
A new report from ScreenDigest finds that TV Broadcasters will need help transitioning from broadcast to broadband and monetize online video with relevant ads.

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