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Cable TV Costs Forecast to Hit $200 a Month in 2020

April 24, 2012
By Adam Sewall
Ouch. A new report projects pay TV costs to hit $200 a month by 2020.

Online Video Ads Benefit David and Goliath Alike

April 12, 2012
By Adam Sewall
Score one for the little guy. Local broadcasters are $1.97 billion richer thanks to online ad revenue in 2011. That marks a 41 percent increase from the year prior, and the number is expected to hit $2.7 billion in 2012, according to a report from Borrell Associates.

Online Video Advertising Upfronts Mimic TV, Miss the Mark

March 13, 2012
By Bismarck Lepe
Every May, TV advertisers, executives and stars congregate in New York City for an annual TV tradition: the upfronts. During the week-long event, networks and advertisers cut lucrative ad deals for the upcoming TV season. Now online video publishers are taking a page from TV’s book. As MSNBC put it, "the web guys want in on this action."

Testing Online Video Ad Performance is Better than Guessing

January 10, 2012
By Greg Franzese
Online video advertising was the fastest growing digital advertising vertical in 2011, and the total spend for this category is expected to top $7 billion by 2015. With more viewers accessing broadcast quality content online, networks, studios and cable operators have a clear opportunity to tap into a growing revenue stream.

Online Video Ads More Effective When Viewers Are in Control

December 6, 2011
By Priya Alexander
As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars. Not that women don't drive flashy cars or that men have no interest in tampons (the army uses them for bullet wounds, after all), but these commercials are far from targeted. 
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