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VideoMind Heads to NAB

April 9, 2012
By Greg Franzese
The NAB show is the biggest collection of networks, broadcasters, and media professionals on the planet. Tweet us @VideoMind to set up a meeting, a briefing or an on-camera interview.

Going Mobile: Team Ooyala Heads to NAB

April 6, 2012
By Greg Franzese
The Ooyala team is packing up and heading out to the NAB Show April 16 - 19 in Las Vegas, Nevada, where we’ll be showcasing the latest advances in multi-screen TV broadcasting technology. We’re even bringing a custom airstream trailer with us, since the future of television is mobile. 

ESPN’s First Screen for the X Games Is Mobile

January 31, 2012
By Nick Edwards
Shaun White stole the headlines at the Winter X Games with his perfect 100 on the super pipe final Sunday night. But quietly working in the show’s background were ESPN and Shazam.

Amazon Kindle Fire and the Rise of Media Ecosystems

November 28, 2011
By Greg Franzese
In the run up to its launch, many tech pundits positioned the Amazon Kindle Fire as the first serious iPad competitor. And according to recent sales reports, where there’s smoke, there’s fire. The Kindle Fire was the number one selling product on Amazon for 8 weeks in a row.

Black Friday Report: A Peek at Kindle Fire and Early Adopters (Infographic)

November 25, 2011
By Adam Sewall
We know it's early in the game for Amazon and the Kindle Fire. But being the video analytics geeks that we are, we couldn't resist taking a peek at how Fire owners are watching video.  Using device-based reporting, we reviewed video plays in the U.S. over the first 5 days after Amazon started shipping the Fire on Monday, November 14. Here's what we found:

Move Over Desktops, We Want to Watch on Everything Else

November 21, 2011
By Adam Sewall
Forgive us for beating a dead horse, but online video isn't just about streaming YouTube on your laptop anymore. People love to watch on their tablets, their smartphones, their connected TVs and their game consoles. But what's particularly telling is that, when watching long-form content, people favor non-desktop devices.

Kindle Fire Heats Up Tablet Market

November 15, 2011
By Adam Sewall
Amazon has Apple all fired up. The e-retailer's Kindle Fire, which began shipping Monday, is bringing some heat to the tablet world—and may become the first serious competitor to the iPad. As we all know, Apple has dominated tablet sales: it commands a 67 percent share of the market. But there are early signs that this hold may already be slipping.

Broadcasting Everywhere: 5 Must-Haves for Mobile Video, Part 2

August 1, 2011
By Nick Edwards
3. Learn how to earn: Mobile video revenue Video production can be costly, so make sure your ROI is the best it can be. Explore all the mobile video monetization options: pre- and in-roll ads, banner overlays, paywalls and subscriptions. How much revenue could you be looking at? eMarketer sees the mobile video nearly doubling to $1.34 billion by 2014 (from $719 million in 2011). Figure out how to earn the most money now and you could secure your piece of a very large pie.

Broadcasting Everywhere: 5 Must-Haves for Mobile Video, Part 1

November 11, 2011
By Nick Edwards
The numbers are indisputable: mobile video has gone mainstream. In Q4 2010, mobile video accounted for 41% of peak-hour for traffic on mobile devices, just behind Web browsing, according to the Cisco Visual Networking Index. At Ooyala, we spend a lot of time examining best practices for publishing and managing video for mobile devices. If you're ready to make the leap, here are several essential strategies to consider.

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