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Weekly Rewind: Twitter Looks to the Second Screen

October 19, 2012
By Greg Franzese
What's the future of Twitter? The second screen, according to CEO Dick Costolo.
 
Felix Baumgartner and Red Bull created the most successful live video marketing campaign by having the stunt man free fall from the edge of space. Setting a YouTube record, the event was viewed by 8 million viewers on the streaming site.
 
Forrester's latest report found that the number of hours people spend online has declined. But before you decry the end of the Internet, it's because online is being redefined, since so many connected devices automatically log you on.
 
What's driving people to watch online video? Turns out, it's not cord cutting but the ability to catch up on favorite shows, according to a survey by TV Guide.
 
Get ready for possibly the funniest Golden Globes to come, because Tina Fey and Amy Poehler are hosting.
 
The CEO of newly minted public company Shutterstock hinted that video will be a part of the company's future. 
 
This week's presidential debate was admittedly feistier than the one two weeks ago. More than 7 million tweets were sent throughout the event (most social networks were NBC and CNN). The most watched moment? The question that spurred the Romney's binder full of women meme.
 
Dish's chairman is expected to take the stand Monday in the ongoing AMC-Dish trial.
 
Boxee's new set-top box is priced at a much more attractive $99, compared with $230 for the old box.
 
Turns out Apple is acqui-hiring the Color team, after it was announced the startup, which had raised $41 million in funding, was calling it quits.
 
Google had a rough Thursday. Earnings were pushed out prematurely, pushing its stock down 9 percent. (Its earnings were less than stellar, stemming largely from its Motorola Mobility acquisition.) Then when the investor call finally happens, YouTube goes kaput on some users.
 
If it hasn't already, online ad revenue will overtake print in 2012. What. A. Shocker.
 
Social TV revenue is expected to reach $256.44 billion by 2017, up from $151.14 billion slated for this year.
 
Stop the press: Beyonce will be performing the Super Bowl halftime show in Nawlins come February.
 
 
Did you not believe us when we stressed the importance of big data? Gartner says big data will drive $232 billion in spending through 2016.
 
Viacom's new deal with AT&T signals it's interested in TV Everywhere, but the fact viewers can't watch on their mobile devices suggests otherwise. TV Everywhere in this instance means TV on your PC (and of course, TV on your TV).
 
YouTube has revised its search algorithm, so rankings now focus more on engagement (time watched) instead of views.
 
You can be in the middle of the biggest media scandal in modern history and still make away with millions. News Corp paid Rebekah Brooks, of the shuttered News of the World, a $11.2 million exit fee.
 
Smart TV growth is expected to reach 15 percent this year, but adoption in North America has been sluggish, according to a new report.
 
 
Psy's "Gangnam Style" demonstrated the power of online video from Korea. Is that a motivator in Google TV's foray to Korea?
 
Your clever marketing video campaign of the week: It's not cats, but a video apology for misleading consumers about happy periods (because those don't exist).
Posted in Online Video News
Tags online video, connected tv, social tv, big data
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