Weekly Rewind: The Streaming Olympics are Here!

July 27, 2012

It's officially Olympics season. NBC's already sunk $1.3 billion into the games, hoping it can effectively promote the network's fall lineup during commercial breaks in front of a large engaged audience. The network is planning to broadcast and stream more than 5,500 hours of coverage across nine channels, 2,000 more hours than the last time around at the Beijing Olympics.

Big earnings week for tech companies. Netflix's earnings were a downer, a 91 percent decline in second-quarter net income, largely due to slow subscriber growth and the cost of international expansion. It hinted at working with HBO, a statement the premium channel flatly denied. Netflix also brought on a new chief marketing executive.
 
Apple also failed to wow investors. But one highlight from its earnings call is chatter about Apple TV. The company's CFO Peter Oppenheimer still considers it a "hobby," but said Apple will "continue to pull the string to see where it takes us." Though the Cupertino, Calif.-based company is "not one to keep around projects that we don't believe in, [there are a] lot of people here that believe in Apple TV," he added.
 
Roku is giving Dish exclusivity for foreign-language content on its platform. It started by removing 25 channels and told developers they would have to strike licensing agreements with Dish. This move now puts the service provider in charge of distribution and billing, GigaOM noted.
 
New and old media collide. Roku's latest round of funding: $45 million from News Corp. and BSkyB.
 
It appears NBC is still searching for the next "Friends." The network's entertainment chief introduced its fall schedule earlier this week, noting NBC is moving away from shows such as the cult favorite "Community" in favor of broader programming to appeal to a general audience. 
 
We've talked about Amazon's investment in original programming before, but more details are emerging that the e-retailer will be developing a center in London to lead the charge. Amazon said it has taken over a 47,000-square-foot office in the city center.
 
Who else is thinking original content? Twitter. (Really.)
 
Also, after the success of curating tweets for NASCAR, Twitter secured its second major sporting partnership with the Olympics. The event page will live on twitter.com/#olympics.
 
Meet Redbox Instant by Verizon. It's a mouthful but also the companies' Netflix competitor.
 
Bluefin Labs has a new CEO: Jean-Philippe Maheu. The outgoing CEO and co-founder will return to MIT Media Lab, where Bluefin was birthed.
 
YouTube is nudging its members to use their full names and link to their Google+ accounts when commenting and uploading clips. The motivation behind this? So people will be nicer to each other.
 
Also, YouTube's one-year-old Creative Commons library now totals more than 4 million videos.
 
Google understands that people hate waiting for videos to buffer. New details of Google Fiber, which will arrive in Kansas City, Mo. and be 100 times faster than a basic cable modem, have emerged. A gigabit and Google Fiber TV package, which includes hundreds of channels, is priced at $120 a month. Say goodbye to waiting.
 
YouTube and Netflix are the most popular smart TV apps, but a new poll finds 73 percent of connected TV owners are still not familiar with Web-connected sets.
 
Amazon inks a licensing deal with Warner Bros. "West Wing" marathon on my Kindle Fire? Yes please.
 
The Teen Choice Awards drew 2.4 million social media comments. More interesting is the gender breakdown: 80 percent female, 20 percent bored boyfriends.

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