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Weekly Rewind: The Olympic Wrap-up Edition

August 17, 2012
By Greg Franzese

The 2012 Olympics were pretty social — more so than the Super Bowl, Grammys, Oscars, Golden Globes and all seven games of then World Series combined.

Social TV app Viggle said its userbase had 18 million questions answered throughout the Games.
 
Turns out digital distribution didn't have much of an impact on tape-delayed primetime viewership, according to VideoNuze.
 
But NBC's sports chairman thinks differently. A live broadcast of the men's tennis final saw lower-than-expected numbers.
 
The Olympics brought the multiscreen concept to the mainstream, GigaOM says.
 
Fastest man in the world Usain Bolt gets a hilarious endorsement offer from a delivery company. If he helps it set a world record for fastest delivery, he gets a 1 percent stake, plus unlimited McNuggets. How can he resist?
 
Was Zuck watching from London? NBC sure thought so. Turns out it's the actor who played him in "The Social Network."
 
Still jonesing for weird sports? The Atlantic breaks down where to get your fix.
 
The Department of Justice has approved a marketing alliance that lets Verizon purchase $3.6 billion of spectrum from Comcast, Cox, Time Warner and BrightHouse Networks.
 
Second screen? No, GoPro's latest ad campaign encompasses all of four screens.
 
Is Apple building a set-top box for pay TV? It's trying, according to a new report.
 
A German state court has struck down an attempt to create a Hulu copycat, saying it would strengthen the two proposing network's duopoly in regional ads.
 
HBO's deal to show 20th Century Fox movies, set to expired 2015, has been renewed until 2022 at a cost of $200 million a year.
 
Beer and stars collide. Budweiser's Made in American concert festival will now be made into a movie by Ron Howard and Brian Grazer, with Jay-Z as an executive producer.
 
Univision's request for an additional presidential debate forum featuring its anchors has been rejected. ¡Que lástima!
 
A back-to-school shopping report says video is key to sales. A direct result of watching an online video, four in 10 shoppers said they visited a store online or in person.
 
Netflix will begin offering its streaming service in Sweden, Norway, Denmark and Finland by the year's end.
 
Nothing we haven't covered on VideoMind, but Wired's look into YouTube's original content and channel strategy is a great read.
 
Happy birthday, Lego! To celebrate the big 8-0, the toy company has a 17-minute animated video of its history.
 
YouTube might be your source for cat videos and movie rentals, but for teens, it's the go-to place to listen to music, besting radio, iTunes and CDs.
 
HuffPost Live launched earlier this week, and Forbes calls the effort courageous, flawed and promising: "This isn’t Social TV as we know it, not broadcasting with a dash of social. It’s a deep integration of the two. Commenters weren’t just mentioned, they became guests. That’s courageous."
 
Tags weekly rewind, online video, online video advertising
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