Weekly Rewind: Amazon's Inflated Streaming Library

Is Amazon inflating its streaming library? The new season of "Arrested Development" will be available all at once. All that and more in your weekly rewind.

Broadcasters gathered in the city of sin for the annual NAB Show, and it looks like 2012 is the year they finally embraced OTT. (Psst, don't forget to check out VideoMind's coverage -- with more interviews and videos to come! We've been partying it up working like dogs in Vegas for the sake of bringing you news, analysis and a little entertainment.)

Hey, wait just a minute. Fast Company reports that Amazon "massively inflates" the size of its streaming library, since it counts individual episodes instead of whole series, making the Prime streaming catalog seem 10 times larger -- 17,000? More like 1,745.

The highly anticipated season of "Arrested Development" will be available all at once on Netflix, which begs the question: Will You Call Out Sick To Watch the New Arrested Development Season? (Update: You Will!).

Web video's NewFronts kicked off this week, with Hulu, Yahoo, YouTube, MSN and other media companies showcasing original content to ink ad deals. There, Hulu announced it would only charge advertisers when commercials are played to completion. (Speaking of Hulu, the company says it now has 2 million Plus subscribers.)

A new study by Accenture found social media logos on TV screens are familiar to most people, with 42 percent saying they know how to interact with the Facebook Like button, 28 percent with QR codes, 18 percent with Twitter hashtags and 9 percent with Shazam symbols. One-third said they interact with these logos when watching TV.

DogTV is a new commercial-free TV service specifically designed to keep dogs entertained and relaxed when their humans are at work. Producers muted colors, altered sounds and added music especially written for canines. No comment.

March Madness made up of 1.36 percent of last month's programming but accounted for 44 percent of the social conversation in TV, a new report from SocialGuide found.

But now it's baseball season: MLB's app hit 3 million downloads eight days into the season.

NBC will live stream the 2012 Summer Olympics in London.

Shazam inked an ad partnership with U.K. broadcaster ITV. The deal would let advertisers audio watermark their ads to unlock coupons and other content.

IKEA is getting into the TV business: Its set will be integrated into furniture to keep homes free of cable clutter. What will Scandinavian design think of next?

Twitter's acquisition of Hotspots.io shows the microblogging platform is serious about getting into the social TV analytics space.

Google TV's latest refresh include lots of personalization and a new trending list based on Google search. The search giant also announced Brand Activate this week, new metrics to make display and video ad-measurement more attuned to brands' needs.

SEO mavens, make note: Google is now indexing URLs with embedded YouTube videos.

What do U.K. consumers want in a TV? Six percent said apps, 12 percent want mobile TV and 19 percent crave 3D, according to a study from Freeview, a subscription-free digital TV service in the U.K. (Speaking of which, are you thinking of buying a new HDTV? CNET has a guide for you.)