Telstra CEO David Thodey dropped by VideoMind recently to talk about mobile, multi-screen television and the power of personalizing media with online video analytics.
He spoke about the challenges traditional TV operators and service providers face as premium content shifts online.
"We need to put our content across a multi-screen environment. We need to learn how to present content in the right way . . . for the smart phone, the tablet and the TV." "We need to package our content differently," to ensure subscribers get the most value on all screens.
He also spoke about the power of online video analytics for large TV service providers:
"Getting the statistics on [viewer] usage is critically important to an operator. Really understanding how people use [your content] -- what screen they are using and when -- is really important going forward."
We also discussed how quickly TV is changing.
"The rate of change in how people are consuming content . . . is absolutely startling to me."
David also touched on the unique nature of the Australian TV landscape, where Pay-TV penetration rates remain relatively low.
The current model of TV "is not sustainable," and operators must focus on monetization to ensure more premium movies, events and TV shows get online.
This is part two of my two-part video interview with David Thodey, and I would like to thank him for stopping by VideoMind. The first part of our conversation is here.
As always, thanks for watching!