SXSW 2012: TV and Online Video Lineup

SXSW -- the week-and-a-half conference extravaganza that encompasses interactivity, film and music -- is upon us.

The event officially kicks off Friday. Stay tuned to VideoMind and our Twitter account for the latest news in TV and online video. And as is the case with most major events these days, if you're not in town, there must be a live stream somewhere. Courtesy of Microsoft, SXSW Interactive keynotes and featured speakers will be streamed on SXSW.com.

Below are some TV and online video highlights from the interactive conference:

Top Chef: How Transmedia is Changing TV
Saturday, March 10, 11 a.m.
Presenters: Aimee Viles, VP of emerging media at Bravo; Andy Cohen, EVP of development and talent at Bravo and host of "Watch What Happens Live"; Dave Serwatka, VP of current and cross platform productions at Bravo; Lisa Hsia, EVP of digital media at Bravo; Tom Colicchio, head judge at "Top Chef"
Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW.
#sxsw #byBravo

Let's Talk Video for Social Change
Saturday, March 10, 5 p.m.
Presenters: Mark Horvath, chief evangelistic officer of Go-Gooder & Loud Mouth; Matt Warren, co-founder, producer and director of Radar
This session is an open forum in which we share our experiences, strengths, failures, and victories.
#sxsw #vidchange

Integrating Brands into Social Television
Saturday, March 10, 9:30 a.m.
Presenters: Jennifer Kavanagh, SVP of Oxygen Media; Jonathan Carson, CEO of Nielsen Digital; Kristin Frank, SVP GM MTV.com and VH1.com; Michael Cupo, director of social media at ESPN; Mike Shields, digital editor at AdWeek
During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. 
#sxsw #socialTV

Hacking YouTube: Science & Secrets of Viral Videos
Saturday, March 10, 11 a.m.
Presenter: Prerna Gupta, CEO of Khush
The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits.
#sxsw #viralvid

Viral Is a Dirty Word: Strategic Video Success
Saturday, March 10, 12:30 p.m.
Presenter: Jeremy Sanchez, CEO of Global Strategies; Robert John Davis, executive director, advanced video practice at Ogilvy
Everyone wants their video to go viral, but the fantasy of millions of people discovering a video for free (without media, PR and search strategies) leads to disappointment and disillusion. Learn how to optimize your video strategy to pull the levers that matter most.
#sxsw #antiviral

How to Get Consumers Addicted to Your Content
Saturday, March 10, 5 p.m.
Presenter: Tara-Nicholle Nelson, VP of digital and content at SutherlandGold
This presentation takes brands and marketers on a deep dive into the behavioral neuropsychology that drives audiences to try and become addicted to a brand’s content, and helps them translate that knowledge into a scalable program that drives specific business objectives using consumer-centric content, complete with case studies of these strategies in action.
#sxsw #contentadx

Your Customers on Video Are Your Biggest Asset
Saturday, March 10, 5 p.m.
Presenter: Justin Nassiri, CEO of VideoGenie; Winston Wang, global director of strategic innovation for Anheuser Busch
See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics.
#sxsw #assets

3 Screen Minimum: Convergence of TV & Social Media
Sunday, March 11, 11 a.m.
Presenters: Chris Perry, president of digital communication at Weber Shandwick; Erick Bruno, SVP of consumer product management at Verizon Wireless; Fred Harner, GM at SportsNet New York; Soraya Darabi, co-founder of Foodspotting
Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.
#sxsw #3ScreenMin

All Eyes on You: Visual Effects & Viewer Engagement
Sunday, March 11, 12:30 p.m.
Presenter: Katherine Hays, CEO of GenArts
Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.
#sxsw #VidChange

The Secret Path to Success in Online Video
Sunday, March 11, 12:30 p.m.
Presenters: Barry Blumberg, president of Smosh/Alloy Digital; Burnie Burns, founder of Rooster Teeth; Dina Kaplan, co-founder of blip.tv; Sean Plott, founder, host and producer of Day[9]Tv
Learn from the best in the business how producers are creating sustainable series, growing audiences and brand so they can hire staffs and production companies to support them and become the new media mogul.
#sxsw #webseries

Can a Social Web of Things Keep TV Cords Connected
Sunday, March 11, 11 a.m.
Presenters: Allison Moore, SVP of digital platforms at HBO; Gilles BianRosa, CEO of Fanhattan; Jack Flanagan, VP of sales at Bluefin Labs; Rhonda Lowry, VP of emerging social web technologies at Turner Broadcasting
Join Rhonda and Allison as they think aloud about the future of media immersed in a world where everything is connected, and television becomes something that you live instead of just watch.
#sxsw #socialweb

The Not So Allied Forces of Social TV Comedy
Monday, March 12, 12:30 p.m.
Presenters: Jon Burkhart, social media creative director at Iris Worldwide's Urgent Genius HQ; Will Saunders, executive producer at BBC
From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything.
#sxsw #bbctwitcom

Changing the Channel: The New Golden Age of TV
Monday, March 12, 3:30 p.m.
Presenters: Andy Forssell, SVP of content at Hulu; Morgan Spurlock, director of Warrior-Poets; Richard Linklater, writer/director (credits include "Fast Food Nation" and "Bernie"); Timothy "Speed" Levitch, actor, tour guide, speaker
Come hear some of the industry's leading producers share their insights on how to work with digital distribution partners like Hulu to create and debut long-form original programming.
#sxsw #hulu

CrowdTV: Crowd-Sourcing Documentaries
Monday, March 12, 12:30 p.m.
Presenter: Kylee Ingram, producer at Australian Documentaries
CrowdTV is steaming ahead with the next iteration of crowd-sourcing, and is asking viewers to collaborate in deciding the direction and content of the documentary.
#sxsw #crowdtv

Humanizing B2B Brands with Video & Comedy
Monday, March 12, 3:30 p.m.
Presenter: Tim Washer, senior marketing manager at Cisco
We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.
#sxsw #comedyb2b

Deconstructing the Myth of Viral Video
Monday, March 12, 5:45 p.m.
Presenter: Mitchell Reichgut, founder and CEO of Jun Group
Mitchell will give you a look behind the scenes at what works and what doesn't work in online video. He'll analyze strategies, debunk myths, and decode the structures and technologies that make successful social videos happen.
#sxsw #viralmyth