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Second Screen Viewers Want to Interact with Friends, Not Programs

September 12, 2012
By Greg Franzese

A report by Deloitte examined the second-screen habits of U.K. viewers and found that most people don't want to interact with TV programs. Instead, they preferred to chat with other viewers using email and social networks. 

Unsurprisingly, the report found second-screen viewers skew young, with only about 20 percent of 16- to 18-year-olds and a quarter of 19- to 24-year-olds saying they never use the Web to talk about what they're watching on television. In contrast, among the 55-plus group, that number rises to 79 percent.
 
 
Among second-screen users, two-thirds of respondents said they "can't be bothered" to interact with programs by voting in polls, sending messages or commenting. Furthermore, three-quarters of people said they didn't want to interact with another device if they were enjoying a program.
 
Still, the report said that "all official second screen usage, in the form of apps and websites, is likely to bolster TV viewing to an extent."
A simple reminder that a programme is on may help gather scatter-minded fans of a programme. Playing a branded game is likely to maintain awareness of a programme. Reading tweets on a programme can inject an additional frisson for some programmes.
Posted in Online Video News
Tags online video, second screen
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