What's Jerry up to post-"Seinfeld"?
He's certainly raking in the dollars with the most popular TV sitcom in syndication. In between, he voiced an animated bee in the aptly named "Bee Movie," starred in a series of American Express commercials, cameoed in shows such as "Curb Your Enthusiasm" and even waded into reality TV, producing "The Marriage Ref."
And then there's this little thing called online video. Seinfeld's latest act is a Web series called "Comedians in Cars Getting Coffee," NPR reports
. If you're wondering about the plot for the show premiering on Crackle.com, it's exactly as it sounds.
"I don't know if he's looking for a big hit, but it feels like he's going for something cool and fun for himself," David Wild, the author of "Seinfeld: The Totally Unauthorized Tribute (Not That There's Anything Wrong With That)," told NPR. "I expect to love it myself."
More big names are getting in on the Web TV action. Dick Glover, CEO of Funny or Die, told NPR that the format lets them "take some chances that maybe they can't take on a movie or network TV, so you see more and more people very comfortable doing it."
Web videos are also cheaper to produce than TV, with less friction behind the scenes: no focus groups, fewer deals to negotiate, no network execs.
"You're not spending millions and millions of dollars and everything has to be a hit," Glover says. "It's an Internet video. If it works, it's fantastic and millions of people notice and that's great. If it doesn't, OK, it was a little Internet video."