Two of the biggest broadcaster shows of the year kick off next week -- the National Association of Broadcasters (NAB) event in Las Vegas, and Marché International des Programmes de Télévision (MIPTV) in Cannes.
Different from Ooyala’s quarterly Video Index
, this special report draws online video data from an anonymized cross section of broadcasters and entertainment networks who work with Ooyala to deliver personalized media to every connected screen.
Our latest findings reveal the future of broadcast TV is creating TV-like experience on all screens.
• People tune into live video 2.5 times longer than VOD content when viewing content online from broadcast and entertainment networks.
• Prime viewing hours for broadcast content online vary by day: viewing peaks at noon on weekdays and 9PM on weekends.
• Tablet viewing spikes on weekends, when viewers spend twice as much time watching video from broadcasters online.
• More than 75% of time spent watching mobile video in March was with long form content (videos longer than 10 minutes).
• Nearly half of all tablet video consumption was spent watching videos at least 30 minutes long.
Clearly, people are watching more long form, premium content online -- on a variety of connected devices. Our data shows that live video has an immediacy and urgency that results in longer viewing times across all devices. We've reported on this trend before, and these new findings are in line with our previous reports.
When you understand how people watch TV online, you can deliver more engaging content that results in longer viewing times and more money from streaming media.
Consumers expect to be able to access high-value, premium content, including live, wherever they are.
Ooyala uses Big Data and real-time video analytics to help broadcasters deliver a more personalized and profitable media experience.
Better insights result in better programming, content and monetization strategies.
That is the power of data.
As always, thanks for watching!