Each quarter, Ooyala dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world.
We package these insights into the Global Online Video Index report and share around with the dual aim of (1) helping video publishers succeed with online video, and (2) prompting useful conversations that advance our collective understanding of how tablets, smartphones, PCs and smart TVs are improving the way we watch TV.
Without further ado, here are few key findings from Ooyala's Q1 2012 Online Video Index report:
LONGER IS STRONGER. It’s not just about cats doing backflips anymore. Long-form content— that is, videos longer than 10 minutes— accounted for half the total time people spent watching online video in Q1. Expect this trend to continue as more premium film and TV content arrives online.
MORE VIDEO TO GO. Viewers are watching more videos on their tablets and mobile devices— and for longer periods. The overall share of time watched on smartphones grew by 41% last quarter.1 The share of time watched on tablets grew by 32%.
PCS BY DAY, TABLETS BY NIGHT. Tablet viewing rises in the morning, tails off during through midday, and then surges in the evenings. On a typical weekday, a full third of tablet video plays occur between 7pm and 11pm. Only about 17% of PC plays take place over that same period.
Want to learn more? Download the full Q1 report. And if you have questions or comments, don't hesitate to email us at firstname.lastname@example.org.