February 25, 2013

1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.

2012 was another historic year for online video. The world watched a man jump to the earth from outer space, the London Olympics went online, and the highest viewed YouTube video taught us all to dance to “Gangnam style.”
Ooyala recently released our 2012 Video Index that reveals key online video trends from last year. 
First, live streaming is the new norm. Online viewers tuned in to Wimbledon, the Tour de France, and the U.S. Presidential debates as they happened. Throngs of connected viewers also watched the monumental “12.12.12” Benefit for Hurricane Sandy Relief. Ooyala's data shows viewers watch live video longer on all devices.
Second, Tablet TV is surging. The share of tablet video viewing more than doubled last year, as mobile, social and video converged on a single device.
And Smart TVs and Gaming Consoles continue to change the way people watch TV. New findings in this Video Index show how viewing patterns change seasonally.
Ooyala was founded five years ago to help media companies, marketers, brands and TV networks earn more money from online media and connect with their viewers around the world. Driven by a vision of personalized media, simplified discovery, advanced social sharing, and robust analytics, Ooyala is committed to keeping our customers ahead of the technology curve. 
I hope you take a moment to download Ooyala’s Global Video Index -- and -- as always, thanks for watching!

Leave a Comment