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Ooyala CTO Sean Knapp Discusses TV Tech, Monetization

April 4, 2012

By Greg Franzese

We recently caught up with Ooyala Co-founder and CTO Sean Knapp at OTTCon in Silicon Valley. In this VideoMind interview, Sean looks at how media companies can best monetize their content with smart, data-driven solutions.

As traditional broadcasting evolves into a more personalized digital viewing experience, expect more broadcasters, networks and studios to generate increasing amounts of "digital dollars" from streaming media.

Below are a few of the highlights from the video. Follow Sean on Twitter @seanknapp.

Monetization

"One of the major themes that we are seeing today -- that probably wasn't even in OTTCon and other conferences of the past -- is people are getting increasingly concerned . . . about monetizing content."
 
"This is where we actually start to solve the problem of analogue dollars and digital dimes. Through this personalized consumption channel that we actually can start generating more revenue than we see from traditional broadcast media."
 

Data

"At Ooyala, we see data and analytics as the underlying backbone on top of which the premium online video experience is built."
 
"Data has an incredibly valuable role in how we actually optimize these [digital] channels because we are now entering this new era where we have this one-to-one relationship with every consumer."
Posted in Events, Video
Tags ooyala events
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