Olympics Online: NBC's Streaming Success

Despite some viewers' gripes with NBC tape delays, the network's seeing great traffic. To fully illustrate this, we've decided to put together a by-the-numbers look of the network's success from the first few days of video streaming:

• Visitors to NBCOlympics.com: almost 28 million, an 8 percent rise compared with the Beijing Olympics
   
• NBCOlympics.com page views: 744 million, up from 160 million from the last Olympics
   
• Total video streams across all platforms: 64 million, 182 percent increase from Beijing
   
• Hours of live video served: 5.3 million — the first five days has surpassed the total number of hours streamed at the Beijing Olympics
   
• Visitors to mobile site: 4.6 million, twice the number from 2008
   
• NBC app downloads: More than 6 million
   
• Percent of streams from tablets and smartphones: 45 percent
   
• Number of viewers for opening ceremony: 34.9 million, or 18.8 percent of TV households
   
• Cost for NBC for the rights to broadcast the London Games: $1.3 billion
   
• Amount NBC lost in Beijing Olympics: $223 million
   
• NBC's projected loss for the London Olympics: The network now expects to break even, revised from a $200 million loss.