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NPD Group: TVs Rise to Dominant Streaming Screen

October 4, 2012
By Greg Franzese

Early Netflix users were constrained to watching streaming video on their laptops, but these days, more people are displaying a preference toward the big screen over their PCs. 

A new report from the NPD Group found the television is now a primary screen for 45 percent of streaming consumers in the U.S., a rise from 33 percent a year earlier. The number of people who have used PCs as their primary screen for streaming video has meanwhile dropped to 31 percent from 48 percent over this same period.
 
Smart TVs total about 29 million, making up 12 percent of Web-connected televisions. NPD estimates 10 percent of households own at least one IPTV, and 43 percent of them access entertainment directly from these sets. Interestingly, one in five connected TV owners reported no longer using peripheral devices -- such as media players, set-top boxes, video game consoles and Blu-ray players -- to stream movies and shows.
 
“The growth in connected TVs is another sign that online video is maturing,” said Russ Crupnick, senior vice president of industry analysis for The NPD Group. “Streaming video has moved from the dorm room to the living room; and, as more households obtain and connect TVs to the Web, we predict increased trial and engagement for video distribution services.”
 
Of the streaming services available, Netflix remains dominant for watching on the big screen. Forty percent of consumers use their connected TVs to watch Netflix, compared with 12 percent for Hulu Plus and 4 percent for Vudu.
Posted in Online Video News
Tags online video, online streaming, connected tv
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