The New Rules for New TV

We recently ran across a great GQ article that outlines the new rules for new television, “from where to (legally) stream your favorite shows to viewing advice from the best minds in the business.” Quoting from the piece:

Nearly everything about how we watch television has changed. For starters, we can do it anytime we want. (Thank you, Hulu, Netflix, and stuff we've never heard of!) And yes: The shows are a whole lot sexier, more terrifying, complex, and hilarious than the ones we grew up with. It is, as people like to say, a new golden age of television. What few of the countless TV evangelists talk about, though, is that all that change means you can't watch the way you used to.

This is TV now. It’s tablets and social video and interactive, personalized advertising. For those of you keeping score at home, this industry is well past early adopter territory . . . The transition from old to new distribution models is no longer a matter of if -- it is a matter of when.