More Americans Watching Online Video Ads Than Ever

The latest from comScore found March to be a boon for online video ads, which reached 51 percent of the U.S. population an average of 53 times that month. Altogether, they watched 8.3 billion video ads, with Hulu delivering the highest frequency with an average of 51 and longest duration at 690 million minutes.

 

“As online video advertising gains more traction, publishers that can exploit their one-to-one connection with the end consumer by serving targeted video ads will reap huge rewards,” said Dr. Matt Pasienski, data scientist at Ooyala. “Content owners need to stop thinking of IP delivery as a threat or a distraction and start thinking about the massively lucrative possibilities of personalized advertisements.”

 

We're seeing more signs of online video going mainstream. In February, comScore reported online video ads hitting the 50 percent penetration mark. That month, viewers watched 650 million minutes of online video ads, an average of 49 per person.

 

Overall, 181 million unique viewers watched 36.98 billion videos in March, averaging 1,304.8 minutes per user, an uptick in the total viewers from February at 179.1 million. However, the number of videos watched and the minutes per viewer saw slight declines, at 37.79 billion videos and 1,305.8 that month.