Microsoft Unveils New, Multiscreen Xbox TV

Yusuf Mehdi, Chief Marketing Officer for Microsoft's Interactive Entertainment Division, has a great post on the Microsoft blog that takes a look at the newest Xbox update. Given that people are spending more time streaming sports, TV shows and movies than playing multiplayer video games, the reboot emphasizes discovering streaming media and moving this content to multiple devices. Quoting from the announcement:

Beginning today a brand new update will roll out broadly for every Xbox 360 owner in the world that brings entirely new TV entertainment experiences . . . This release is the next step in our journey to transform Xbox 360 from a games console to an all-in-one entertainment system.

We are bringing Xbox Entertainment off the console to your phone, tablet and PC to deliver great games, music, TV and movie experiences. And as a part of this effort with Xbox SmartGlass we are going to introduce amazing multi-screen entertainment experiences . . . While our success with Xbox to date has been led by a box in the living room, we’re now reaching individuals in new and exciting ways across PCs, tablets and phones. Xbox will be a gateway to the best in movies, TV shows, music, sports, your favorite games and instant access to your friends, wherever you are.