Internet Ad Growth Continues to Outpace TV, Other Media

Nielsen today released its Global AdView Pulse report, which covers global advertising trends across TV, radio, print, online and other forms of media.

The report confirms (surprise, surprise) Internet advertising as the fastest-growing category, with advertisers spending 12.1 percent more in the first quarter of 2012 than in Q1 2011. Granted, buyers spent nearly 24 times more on traditional TV ads than on the Internet. But the trend remains clear: more and more advertisers looking to the Web to reach consumers and promote their brand. 

Nielsen's report provides the requisite 30,000-foot view; for more in-depth look at Internet ad treands and spending, be sure to check out Google's recently released Display Business Trends report. Among the report's findings on online video advertising, video ad impressions grew an impressive 70 percent in the first half of 2011.