Tablets, smartphones, desktops, TVs. With so many gadgets at their fingertips, viewers are watching online video on a bevy of connected gadgets.
But given these options, what do they actually pick up?
Ooyala's Q1 Global Video Index has given us a peek into their habits. But now we're back with more, diving into worldwide viewing trends. We've already highlighted how people in Great Britain, France and Australia consume online video, and now we bring you the last of our analysis: Mexico and Latin America.
Desktop, mobile phone, tablet online viewing by hour: Mexico
Recent data from Ooyala shows that Mexicans watch more online video on their tablets in the morning and late at night, while desktop video surges during working hours.
Mobile video viewed on smart phones also spikes in the morning, as people travel to work. Understanding when people watch online video and on what devices helps video publishers make more informed decisions when they create content strategies.
Desktop, mobile phone, tablet online viewing by hour: Latin America
The above graph shows how the use of these connected devices changes over the course of a day in Latin America. People watch more online video as the day gets later. Both mobile and tablet video views spike early in the morning, as people prepare for their day.
These numbers are in line with data from
Ooyala’s Global Video Index, that shows personal video devices used more in the morning and evening, with desktop video viewing taking over during working hours.
Interested in finding out how other parts of the world are watching online video? Rewind with the viewing habits of the Brits in part one, the French in part two and Aussies in part three.
© 2013 Ooyala, Inc. •
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