How do people around the world watch video on their PCs, smartphones, tablets and smart TVs?
Ooyala has a pretty clear idea, powering video that reaches every corner of the world, from Argentina to Zimbabwe.
Ooyala's Q1 Global Video Index has already provided insights into the viewing habits of almost 200 million anonymized monthly unique viewers. Building on that, we've followed up by taking a deeper look into specific regions.
The following is the first in a four-part series diving into international online viewership. Up first are our friends across the pond: Great Britain and the European Union.
Desktop, mobile phone, tablet online viewing by hour: Great Britain
The above graph shows how people use different screens to watch online video during the course of a day in Great Britain.
Both mobile and tablet video views spike early in the morning, as people prepare for their day and commute to work. Desktop video viewing rises during working hours. People watch more online video on tablets and phones as the day gets later.
Desktop, mobile phone, tablet online viewing by hour: European Union
New Ooyala data shows how people watch online video on different devices over the course of a single day in the European Union.
We can see that the “commuting bump” for mobile and tablet video gives way to increased desktop viewing during the workday. Mobile video and tablet viewing spike again in the evening hours, a trend seen in many regions across the globe.
Knowing that personal video devices are used most at home in the evenings and during the commute in the mornings helps video publishers make more informed decisions when they create their content strategies.
Interested in finding out how other parts of the world are watching online video? Stay tuned for part two.
© 2013 Ooyala, Inc. •
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