Ooyala's online videos reach almost 200 million monthly unique viewers in every corner of the world, from Argentina to Zimbabwe. Our Q1 Global Video Index provides insights into their viewing habits.
Building on that, we've followed up by taking a deeper look into specific regions. Yesterday, we gave you a glimpse into how the folks in Great Britain and the European Union consume online video. Today, we present the habits of the French (you know, aside from smoking cigarettes and being existential).
Desktop, mobile phone, tablet online viewing by hour: France
The above graph shows how people use different screens to watch online video during the course of a day in France.
Both mobile and tablet video views spike early in the morning, as people prepare for their day and commute to work. Desktop video viewing rises during working hours. People watch more online video on tablets and phones as the day gets later.
Compare that to the viewing habits of the European Union
New Ooyala data shows how people watch online video on different devices over the course of a single day in the European Union.
We can see that the “commuting bump” for mobile and tablet video gives way to increased desktop viewing during the workday.
Knowing that personal video devices are used most at home in the evenings and during the commute in the mornings helps video publishers make more informed decisions when they create their content strategies.
Interested in finding out how other parts of the world are watching online video? Stay tuned for part three tomorrow. In the meanwhile, rewind with the Brits' viewing habits in part one.