What do you get with a billion video analytics pings, 200 million monthly unique viewers across the globe and a hard-working Big Data team to parse through all that information?
Ooyala's Global Video Index. In the first quarter, we revealed key insights, such as the iPad effect on tablet videos (26 percent increase following the newest iPad's release alone). Now, the team has taken a deeper dive into how certain regions are consuming online video. We started by highlighting Great Britain, France and the European Union. Today, we have the low down on how Aussies and the greater Asia Pacific region consume online video.
Desktop, mobile phone, tablet online viewing by hour: Australia
The above graph shows how people use different screens to watch online video during the course of a day in Australia.
Mobile video views spike early in the morning, as people prepare for their day and commute to work. Desktop video viewing rises during working hours. People watch more tablet video as the day gets later.
These numbers compliment data from
Ooyala’s Global Video Index and show that people use different connected devices in different ways during their day.
Desktop, mobile phone, tablet online viewing by hour: Asia Pacific
New Ooyala data shows how people watch online video on different devices over the course of a single day in the Asia Pacific Region.
We can see a huge spike in mobile and desktop views during lunch time, as people take a break and watch online video at work. Tablet video viewing trends higher as the day gets later.
Knowing that tablet video viewing occurs most at home in the evenings and during the commute in the mornings can help video publishers make more informed decisions when they create their content strategies.
Interested in finding out how other parts of the world are watching online video? Stay tuned for the last part tomorrow. In the meanwhile, rewind with the viewing habits of the Brits in part one and the French in part two.
© 2013 Ooyala, Inc. •
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