Last time, we wrote about how luxury brands can use online videos to deliver unique, personalized experiences to consumers. This in turn can build brand loyalty, drive sales and increase a company's top line. We thought it'd be appropriate to follow up with proven video strategies to engage consumers.
Video analytics
There's no better way to understand viewers and their behaviors than with online video analytics, which are
fast, insightful and accurate. Instead of running focus groups to learn about a non-representative sample, brands can see exactly who's watching, from where an on what devices. With key demographic information — such as age, gender, location and even psychographic data — brands can fine tune their messaging to better target consumers.
Live streaming
Creating live-streaming events can showcase a brand's flair. The advantage with video is that brands can create an intimate experience while also reaching a global audience. Live streaming has an almost democratizing effect, leveling the playing ground for people who typically would miss out on events that otherwise wouldn't be broadcast on the Internet. Brands can engage viewers from more than 100 countries with a single live stream.
Get the message out there
As we've said before (and will continue to preach), content is king. Use video analytics to determine what resonates with consumers. Learn from that and continue to refine the message. Once you've nailed down the formula to tell Oscar-worthy stories, include these videos in your marketing collateral including e-mail campaigns. Another customer of ours included a how-to product video in its newsletter and received nearly 20,000 views from that link alone. It’s also worth noting that search can bring in a fair amount of eyeballs, so it’s important to make sure videos show up in Google results.
Nobody figures out a video strategy in one day. The point is to continually improve on it to create video experiences that elevate your brand story.
Priya Alexander is Solutions Marketing Manager at Ooyala, VideoMind's parent company.
© 2013 Ooyala, Inc. •
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