Here's a bit of insight into Time Warner Cable's content-distribution strategy: It's called the four any's.
In an interview with VideoNuze
, Peter Stern, Time Warner's chief strategy officer, explains how the second-largest U.S. cable operator is executing TV Everywhere -- or shall we say TV Anywhere?
Any content. Time Warner's second-screen app now includes 255 linear channels. Local broadcasts are available in New York City so far, but will be arriving on a city-by-city basis.
Anytime. The apps are available at viewers' fingertips whenever they feel like watching TV. This includes linear programming on the Time Warner app, for when consumers want a TV experience based on discovery and browsing, and partner apps (such as HBO Go), for the “super fan” who wants a deep, rich experience when watching “Game of Thrones.”
Any device. Its second-screen apps are compatible with iOS and Android devices, and there are more platforms under development.
Anywhere. In addition to its iOS and Android apps, Time Warner is one of five cable operators creating 50,000 WiFi hotspots in high-traffic areas (parks, beaches, malls and stadiums, to name a few) for high-speed Internet subscribers. Time Warner has focused this effort mostly in Los Angeles thus far, but its subscribers will be able to roam when they're in the territory of CableWiFi partners Bright House, Cablevision, Comcast or Cox. This is unlimited high-speed Internet, perfect for online viewing. "Consume to your heart's content," Stern said. "As long as your battery lasts, you'll be fine."
That last point -- and quote -- is especially interesting in light of recent news that the Justice Department is conducting an antitrust investigation
on whether cable companies have instituted data caps to deter customers from using bandwidth-heavy over-the-top services such as Netflix, Hulu and Amazon.
To watch the full interview with Stern, head over to VideoNuze