How to Make Effective Ads in a Multi-Screen World

September 26, 2012

How can brands and advertisers connect with viewers in a multi-screen world? YuMe's new study looks at ad effectiveness across four screens: connected TV, linear TV, PCs and smartphones.

The findings mirror our own Online Video Index Data that shows people are more engaged with larger screens. But other factors impact ad effectiveness: clutter, which refers to large volume of advertisements viewers are exposed to; creativity of the ads; and context, where people consume media.
YuMe boiled down its takeaways in a useful infographic.
The study found that the couch is a more engaging multi-screen environment while the bed is a single-screen, high attention location.

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