November 1, 2012

Machinima has taken the gaming and online video worlds by storm, reaching more than a quarter billion unique viewers in September 2012. The company boasts 2.16 billion (yes, billion) video views in September, and has connected strongly with the notoriously hard to reach young male demographic.

The company operates the most watched entertainment YouTube channel on the planet, and is expanding its reach to tablets, phones and gaming consoles with a slew of slick apps (including a much-anticipated Xbox experience). 

We recently stopped by Machinima HQ in Los Angeles to talk online video, gaming and online video data with COO Nanea Reeves.

Click the video above to learn how the king of online video thinks about online video -- and check out part two of our interview here.

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