Facebook Now Number Two Video Site

The social network is now No. 2 in comScore's online video rankings, and brought in 54.1 million viewers in July. Facebook video viewers collectively watched 327.8 million videos, averaging 21.7 minutes each. Google (YouTube) maintains a dominant lead with 157 billion viewers who watched 19.59 billion videos. YouTube viewers spend an average of 525 minutes per video, 24 times that of Facebook viewers.

 

Still, the rise is notable given how Facebook has been solidly in the middle of the pack in this top-10 list until it surpassed Yahoo, which lost 2.8 million viewers from the month prior, in July. Overall, 184.2 million people watched 36.88 billion videos, averaging 1,336.8 minutes per video. This represents almost 4 million more viewers, and an increase of about 100 minutes per person from June.

 

On the ad side of things, Google, Hulu and AdapTV round out the top three video ad properties. More than 11 billion video ads were served, reaching 51.6 percent of the total U.S. population. They watched on average 60.7 ads, collectively totaling 3.9 million minutes. This month's rankings don't provide the whole picture though. Notably missing was the BrightRoll Video Network, which ranked No. 2 last month, because it had an "implementation error with its video tags," comScore said.