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Data is Our Weapon

May 9, 2013
By Jay Fulcher
Ooyala CEO Jay Fulcher responds to an open letter from top media buyers to ad sellers urging them to “leverage measurement—across the now and next screens—that elevates digital video "beyond an extension of TV.”

Ooyala Releases Special Broadcaster Index

April 3, 2013
By Greg Franzese
This special report draws online video data from an anonymized cross section of broadcasters and entertainment networks who work with Ooyala to deliver personalized media to every connected screen. Our latest findings reveal the future of broadcast TV is creating TV-like experience on all screens.

British Streaming Media Viewed Longer in U.S. Than U.K.

March 14, 2013
By Colin Dixon
Colin Dixon, Chief Analyst and Founder at nScreenMedia, breaks down new Ooyala data that shows how media companies can make additional ad revenue with international online distribution.

Ooyala Discovery Delivers Advanced Content Recommendations - VIDEO

December 13, 2012
By Greg Franzese
Ooyala Discovery leverages big data and advanced algorithms to personalize the video viewing experience. This benefits both consumers and video providers.

Tablet TV Takes Off

November 19, 2012
By Jay Fulcher
New data from Ooyala’s Global Video Index reveals that more viewers are watching Tablet TV than ever before, and that they are watching more long-form, premium content on their devices. The overall share of tablet video viewing has grown 90% in Q2 and Q3.

OOYALA RELEASES GLOBAL VIDEO INDEX

November 15, 2012
By Greg Franzese
Ooyala's Big Data and online video analytics reveal how the world watches TV today. The Global Video Index is full of tablet video data, mobile video stats, and other valuable information video publishers need to connect with their viewers around the world.

Key Trends from the 2012 Social TV Season – INFOGRAPHIC

June 11, 2012
By Eleanor Dowling
Bluefin Labs leverages Big Data to track social TV analytics for the 2012 TV season in this infographic. Click the link to discover the most talked about and most tweeted TV moments in 2012.

Turning Information Into Insights

May 18, 2012
By Matt Pasienski
With all the talk about Big Data these days, it may be tempting to think that all businesses need to succeed is an ocean of information. But data is only half of the equation. Companies looking to profit from distributed computing must also invest in the human expertise needed to turn raw data into actionable insights.

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