Report: Nearly 187 million Americans viewed online video in June

July 22, 2014
New numbers from comScore today on June online video viewing show 186.9 million Americans watched online content videos in June 2014, up from 183 million a year ago. As usual, Google Sites ranked as the top video content property, with 153.3 million unique viewers. But that’s down from 158.3 million a year ago.

Social media + TV = What, exactly? A new study hopes to find out

July 18, 2014
Does social media have an effect on TV viewing? Or is it the other way around? Does sharing a line from a just-watched comedy on TV, or recounting with your Facebook friends a scene as it unfolds on your favorite drama have an effect on viewership? Not everyone agrees a social network is all that influential in determining what you might want to watch… or vice versa. But, there’s just something about the second screen and social media that TV can’t quite ignore.

If R2D2 controlled the remote: A peek into the future of personalized video

July 17, 2014
Movies and TV programs have featured their share of robots over the years, some of them kind and some downright creepy. The robots from the Star Wars’ clan are some of the good guys: R2D2 is the ultimate buddy and co-pilot, and Lieutenant Commander Data, from Star Trek the Next Generation, is a computational wiz and overall great COO. Rather than being menacing, these bots are always ready to lend a hand.

China to add 77M IPTV subs by 2020 as global subscriptions double

July 16, 2014
Global IPTV subscriptions are set to more than double by the end of 2020, with revenues increasing more than 63%, new research shows. Subscriptions worldwide will grow to 191 million from 90 million in 2013, and more than 5X the number of IPTV subscribers in 2010, according to The Global IPTV Forecasts report from Digital TV Research. China, currently the largest IPTV country in the world, will remain No. 1 with 77 million subscribers, up from 33 million in 2013.

Study shows strong growth for OVPs through at least 2018

July 15, 2014
The global online video platform market is poised to grow at a CAGR of better than 13% through 2018, a new report says. Research and Markets, in its “Global Online Video Platform Market” report points out that OVPs are a significant player in the booming online video market, adding that it sizes the market based on direct revenue, which is generated from the issue of new subscriptions, technical support, and software maintenance.

Binge viewers will watch ads in exchange for better subscription rates

July 14, 2014
Willing to watch a couple of ads while you’re binge viewing in exchange for a lower price tag on your pay-TV subscription? A new study today from Annalect says you are not alone. Binge viewing has quickly become de rigueur among viewers and, with an increasing number of households connected to the Internet, their ranks continue to grow.

ABC takes a deep dive into programmatic ad tech, hires former Videology VP

July 11, 2014
ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales. The newly created position gives Dean oversight for ABC’s “over-arching strategy and sales of scalable solutions that drive revenue via programmatic and data-driven channels. Core areas of focus include audience data activation, programmatic sales and inventory management, sales process automation, and related business development and vendor management,” according to the network.

3-of-4 Oz marketers say they’ll up data, analytics spend to better target ads

July 8, 2014
Three quarters of marketers in Australia are using more customer data to better target and tailor products and messages, and it’s having “a profound effect” on the way marketing spend is allocated, a new study says. The report, PwC's Australian Entertainment & Media Outlook 2014-2018, also said that some 60% of marketers reported they’ll up their spend on data and data analytics over the next two years.

VOD ad spend growing, but buyers want better targeting & analytics

July 8, 2014
While traditional TV advertising continues to be the primary spend for brands, a new report says that a majority (56%) of U.K. ad agency media buyers expect to increase their spend on ads around VOD content by more than 25% over the next 6 months, with the average spend now exceeding £50,000.

Join us for ‘Inside the Numbers: Ooyala’s Q1 Global Video Index Webinar’

July 8, 2014
Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share. What else? Watching online video – of any length – is increasingly popular on smartphones and tablets. But, engagement across all screens, big and small, is growing as consumers turn to online TV for more of their entertainment needs.


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